Marketing the Library in an On-line University to Help Achieve Information Literacy
DOI:
https://doi.org/10.26443/el.v36i2.329Abstract
An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that “one obstacle to marketing an embedded librarian service is that there is no consensus on what to call this practice” (p. 206). This librarian agreed and as her goal was to “win favor and confidence by imperceptible degrees” (Merriam-Webster, 2013) she chose to call it insinuation of the library.References
Bennett, E., & Simning, J. (2010). Embedded librarians and reference traffic: An analysis. Journal Of Library Administration, 50(5/6), 443-457.
Bowler, M. & Street, K. (2008). Investigating the efficacy of embedment: Experiments in information literacy integration. Reference Services Review, 36(4), 438-449.
Brown, R., & Albright, K. (2013). The Google online marketing challenge and distributed learning. Journal Of Education For Library & Information Science, 54(1), 22-36.
Connaway, L.S. & Dickey, T.J. (2010). Digital information seeker report of the findings from selected OCLC, RIN and JISC user behaviour projects. Retrieved from http://www.jisc.ac.uk/publications/reports/2010/digitalinformationseekers.aspx
Duke, L., MacDonald, J. & Trimble, C. (2009). Collaboration between marketing students and the library: An experiential learning project to promote reference services. College & Libraries, March, 109-121.
Fister, B. & Eland, T. (2008). Curriculum issues in information literacy instruction. In ACRL (Eds.), Information Literacy Instruction Handbook (pp. 94-103). Chicago, IL: ACRL.
Forbes, C. (2007). Integrating discipline-based library instruction into the curriculum. In Research within the disciplines (pp. 223-240). Lanham, MD: Scarecrow Press.
Gandhi, S. (2003). Academic librarians and distance education. Reference & User Services Quarterly, 43(2), 138-154.
Higher Learning Commission (2012). Criteria for accreditation. Retrieved from http://www.ncahlc.org/Information-for-Institutions/criteria-for-accreditation.html
Instructor-librarian collaboration can improve course, make librarian more effective. (2005). Distance Education Report, 9(21), 8.
Lih-Juan, C., & Chwen-Chwen Chang, B. (2003). Web-based library instruction for promoting information skills. Journal of Instructional Psychology, 30(4), 265-275.
Markgraf, J. S. (2004). Librarian participation in the online classroom. Internet Reference Services Quarterly, 9(1/2), 5-19. doi:10.1300/J136v09n01_02
Matthew, V., & Schroeder, A. (2006). The embedded librarian program. EDUCAUSE Quarterly, 29(4), 61-65.
Middle States Higher Commission, (2006). Characteristics of excellence in higher education requirements for affiliation and standards for accreditation. Retrieved from: http://www.msche.org/publications/CHX-2011-WEB.pdf
Owusu-Ansah, E. (2004). Information literacy and higher education : Placing the academic library in the center of a comprehensive solution. Journal of Academic Librarianship 30(1), 3-16.
Riedel, T. (2002). Added value, multiple choices: Librarian/faculty collaboration in online course development. Journal of Library Administration, 37(3/4), 477.
Saunders, L. (2008). Perspectives on accreditation and information literacy as reflected in the literature of library and information science. The Journal of Academic Librarianship, 34(4), 305-313.
Shank, J. D., & Dewald, N. H. (2003). Establishing our presence in courseware: Adding library services to the virtual classroom. Information Technology & Libraries, 22(1), 38.
Standards for distance learning library services. (2008). College & Research Libraries News, 69(9), 558-569.
Tumbleson, B. E., & Burke, J. J. (2010). When life hands you lemons: Overcoming obstacles to expand services in an embedded librarian program. Journal of Library Administration, 50(7/8), 972-988. doi:10.1080/01930826.2010.489002
Tyler, K., & Hastings, N. (2011). Factors Influencing Virtual Patron Satisfaction with Online Library Resources and Services. Journal Of Educators Online, 8(2), 1-34.
West-Pawl, V. (2012). The embedded librarian: Is it enough? Colorado Libraries, 36(3). Retrieved from http://www.coloradolibrariesjournal.org
York, A. C., & Vance, J. M. (2009). Taking Library Instruction into the Online Classroom: Best Practices for Embedded Librarians. Journal of Library Administration, 49(1/2), 197-209. doi:10.1080/01930820802312995
Downloads
Published
Issue
Section
License
Everything we publish is freely available. In the spirit of encouraging free open access journals, Education Libraries applies the Creative Commons Attribution License (CCAL) to all works we publish (read the summary or the full license legal code ). • Authors retain copyright and grant Education Libraries right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Under the CCAL, authors retain ownership of the copyright for their article, but authors allow anyone to read, download, reuse, reprint, modify, distribute, and/or copy articles in Education Libraries, so long as the original authors and source are cited. No permission is required from the authors or the publishers. In most cases, appropriate attribution can be provided by citing the original article in Education Libraries. For any reuse or distribution of a work, you must also make clear the license terms under which the work was published. This broad license was developed to facilitate open access to, and free use of, original works of all types. Applying this standard license ensures your right to make your work freely and openly available. By submitting a manuscript for review, author(s) acknowledge first publication rights are granted to Education Libraries. Submission of a manuscript implies that the work described has not been published; that it is not under consideration for publication elsewhere; and that its publication has been approved by all coauthors and the responsible authorities at the institute where the work was conducted. As publisher, we are providing a process for your intellectual property to be reviewed by and distributed to your peers. It is the author’s responsibility to obtain all necessary permissions for the inclusion of copyrighted materials, such as figures and tables from other publications, and to pay any and all necessary fees. Appropriate credit should be shown in the body of the work. Previously published work will not be considered for publication; we do not accept any simultaneous submissions. Education Libraries will, however, accept manuscripts based on presentations made at conferences sponsored by the Special Library Association, at the discretion of the co-editors.